UNION is nothing new when it comes to collaborations. They’ve had collaborations with Nike back then and many other brands. Back in 2018, they released their first collaboration with Jordan Brand alongside with a clothing capsule. Arguably one of the best shoes to come out in a long run, the Jordan collaboration put Union on the map as the next hottest brand. But Union has been around for a long time.
LA native Chris Gibbs (founder/owner of Union LA) has been part of the streetwear scene for a while. Dating back collaborations with brands such as Stussy, Undefeated, and Supreme; you had to know what UNION was if you were living in the Los Angeles area.
Throughout 2019 and early 2020, there has been high speculation that UNION and Jordan Brand would be teaming up again on another collaboration. And this time, the silhouette that UNION would be working on would be the Air Jordan 4. People were hyped. People were excited. There’s absolutely no way that UNION could mess this collaboration up right? They arguably made one of the best AJ1s in a minute and dropped a well-worthy vintage inspired capsule.
Shortly until the last week of July 2020, fans were given the early treatment on a supposed look of the upcoming UNION collaboration. And many fans weren’t having it.
Yeah when people saw these images, many people were not impressed with this collaboration. The tongue really threw people off. People were assuming that it would be a AJ4 low, but that wasn’t the case. Nobody was messing with the tongue. I dig the colorway for the black pair, but I didn’t really like the tongue at first. It was something cool but it just looked weird. Something was missing and it didn’t sit right with me. There were supposed speculations/rumors that these would be fake and not confirmed. Many had hope so, but that speculation got debunked real quick by DJ Clark Kent.
I mean to be fair after seeing this picture, I started to gravitate towards the black pair (Off Noir)more than the pink pair (Guava). I really like this color combination. But the small tongue was still bothering me. It basically reminds me of having no neck at all. But everything changed on August 6th, 2020 when UNION dropped the ball and made the official announcement of these shoes. Releasing alongside the 4s would be the AJ Delta Mids and the AJ Zoom 92 (both completely brand new Jordan models).
Suddenly everyone quickly switched up. The same people that were bashing this collaboration quickly switched sides and thought these were hot. The main reason? Posted on www.unionjordanla.com, UNION specifically mentioned that the stitching that you see on the tongue can be cut off to reveal the full length of the tongue. It was always there. It’s just been playing hide & seek all along. Chris had to bolden the text where it says the stitch can be easily removed for all those switch up fans. The Guava pair is stated to be the Los Angeles exclusive pair, so expect those to be pretty limited.
Overall I can’t wait till these shoes release, which will be August 29 so get ready. I expect both pairs of the 4s to easily hit the $1000 range in the resell market, just like how the 1s did. Now the question begins, Off-White Jordan 4s or Union Jordan 4s?